Advisor Moves · Recruiting · Wirehouse
UBS Adds $300 Million Morgan Stanley Team in Cincinnati
UBS has recruited the Stanley Edwards Group out of Morgan Stanley in Cincinnati—a $300 million practice generating $2.5 million in annual revenue—extending the wirehouse recruiting battle into Ohio.
By Advisor News Network
August 11, 2026
3 min
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MS--UBS--
Transition:Morgan StanleyUBS
$300MAUM
UBS has pulled another experienced practice out of Morgan Stanley, this time in Cincinnati. The Stanley Edwards Group, which managed roughly $300 million in client assets and produced about $2.5 million in annual revenue, has joined UBS Wealth Management USA.
The team is led by advisors R. Mitch Edwards and Jeffrey D. Stanley and is supported by client associate Erin Purcell. At UBS, the group reports to Andrew Dempsey, who oversees the firm's Ohio–Indiana–Kentucky market.
Analysis: The Wirehouse Tug-of-War Moves to the Midwest
The move is modest in headline size but telling in direction. Much of the recent recruiting narrative has centered on advisors leaving the wirehouses for independence, yet this transition runs the other way—one wirehouse winning a seasoned team from another. It is a reminder that the traditional brokerages are still competing hard for each other's talent, particularly in secondary markets like Cincinnati where a single established team can meaningfully strengthen a local footprint.
The $2.5 million revenue figure is the more instructive number here. At roughly a 0.8% yield on assets, the Stanley Edwards Group runs a productive, advice-driven book—exactly the profile firms are willing to pay premium transition packages to secure. For UBS, which has deliberately narrowed its recruiting focus to high-producing teams, adding Edwards and Stanley fits a pattern of quality-over-quantity growth under a market-based reporting structure.
For Morgan Stanley, the departure is another data point in an increasingly fluid advisor landscape. As transition deals stay rich and advisors weigh platform, technology, and payout, geography is no longer a moat. The competition for experienced teams now reaches well beyond the coasts.
TagsUBSMorgan StanleyStanley Edwards GroupMitch EdwardsJeffrey StanleyCincinnatiOhioRecruiting
